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BTSG Issue No. 01 — Summer 26/27
Enquire

BTSG

Strategy that sells: inside the studioSocial for fashion, bridal, jewellery and wellness · p. 06 Five brands, one eyeSelected work · p. 20
Now booking 2027 weddings
On the coverShot on set, cut for the feed
The wedding issue: shot like a campaign, delivered by morningWeddings by BTSG · p. 12 Letters to the editorEnquire · p. 28
From the editorp. 03

Isabella, founder and creative director

Content that looks like a campaign and works like social.

I started By That Social Girl because the brands I loved were posting beautiful things that didn’t sell, or things that sold and didn’t look like them. The answer was never more content. It was better-made content with a reason behind every frame.

So I plan like an editor, shoot like a creative and measure like a strategist. The same eye goes into a jewellery launch, a bridal campaign and a couple’s wedding day.

Isabella

The Studiop. 06

Strategy, content and social, under one roof.

Most brands get a strategist who can’t shoot, or a creator who can’t plan. You get both.

  • Social strategy

    Pillars, formats, hooks and a rollout your team can run.

  • Content creation

    Campaign days, launches and events, captured for the feed.

  • Social management

    Always-on Instagram and TikTok, written in your voice.

  • Audits and launch plans

    A clear read of your account and a plan for the next drop.

Inside the studio

The Edit — selected workp. 20
Grace Loves LaceAlways-on bridal content
Nat Marie JewelleryLaunch campaigns
Capsule WDFounder-led video
Body Form EducationCarousel series
Paloma EventsVoice and wedding-day capture

The full index

Weddings by BTSGp. 12

The wedding issue

Shot like a campaign. In your hands by morning.

Editorial wedding content from someone who styles and shoots fashion for a living. Getting ready to last song, filmed on phone and camcorder, with your first reel the next day.

See the wedding collections